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Past year

Standing up a new engineering team in a platform org

Engineering Manager

Scaled a green-field team from 3 to 14 engineers across geographies — set the technical bar, the culture norms, and the operating cadence from scratch.

  • From 3 → 14 engineers in 9 months across two geographies
  • Top-tier manager-effectiveness rating in the latest internal survey
  • Zero attrition through the full ramp

What was on the table

A new platform-org charter, three engineers on day one, no shared rituals, and a backlog written in eight different voices. The job was not just to ship — it was to build the machine that would ship for years.

What I did

  • Wrote the team charter on a single page; refused to ship before everyone could repeat it.
  • Hired against a bar, not against a backlog. The first 5 hires set the cultural frequency for the next 9.
  • Set up the operating cadence: weekly 1-on-1s, fortnightly demos, monthly retros, quarterly planning. Ritual, not bureaucracy.
  • Pushed decisions to the smallest reasonable group. Most architectural calls happened in two-engineer chats, not in a 14-person meeting.

What it produced

A team that ships predictably, talks to each other when something breaks, and recruits its own next members without a manager in the loop. The kind of team that someone wants to join, not just one a manager wants to lead.

What I would do differently

I waited too long to formalise the on-call rotation. By the time we did, two engineers had absorbed disproportionate weekend pages. Lesson: on-call hygiene is a day-one problem, not a month-six problem.

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